I’m a content strategist, UX copywriter and digital marketer.
I help brands create great experiences with content and grow their users. Using relatable words and strategic marketing plans, I create a balance between providing useful information, creating delightful moments, growing customer base and managing customer emotions, while remaining consistent with their brand voice.
From teaching English language to working in digital marketing, I’ve been everywhere. I think my experience in different industries helps give me the foundation to write about anything—and marketing to anyone.
My works speak for me.
Content Strategy
Let's inform, educate and convince your audience with the right SEO-optimised string of topics.
Digital Marketing
Think about marketing your products via search engines, social media, email, and mobile apps.
Copywriting
I help businesses solve problems, improve user experiences and influence sales with words.
Brand Marketing
I help strategise on multiple campaigns to improve overall brand recognition and reputation.
I’m a Content Strategist, UX Copywriter
and Digital Marketer.
I help brands create great experiences with content and grow their users. Using relatable words and strategic marketing plans, I create a balance between providing useful information, creating delightful moments, growing customer base and managing customer emotions, while remaining consistent with their brand voice.
- All
- Content
- UX copy
- Marketing
- Campaign
- Article
- Session
Factpointer
Copywriting, Messaging, SEO Strategy.
An all-round marketing strategy for a new facts-aggregating brand in Nigeria.
Jordan Leadership Institute
Copywriting.
Content design for Jordan Leadership Institute, a brand aimed at bringing up young leadership through courses, community and mentorship.
Lady with Balls
Copywriting, Email Marketing
Revamped existing email marketing strategy and subscription landing page.
Design Fund for Women
Brand Marketing Campaign, Article
Leading a brand marketing campaign to promote brand equity, trust and reputation.
Dear Designer
Blogging, Writing, Storytelling
Tribal Marks; The Nigerian Tattoo
A blog post on tribal marks in Nigeria
Changelogs
Changelogs for app.
Different changelog copy I've written, for real products and sample projects.
Simplifying Content Strategy
A session to explain content strategy to a group of entry-level content marketers, writers and small business owners.
Jolly January Campaign
A Cowrywise campaign to introduce and market a circle that encourages people to save towards January
Facebook Marketing Expert
Worked on the Facebook and Instagram marketing project across sub-Saharan Africa
A Beginner's Guide to Brand Marketing
An online session that simplifies brand marketing for a group of small business owners in the Orifunke Lawal Academy.
Cowywise
Copywriting
UX copy for Cowrywise, a digital wealth management brand in Nigeria.
Africa Challenger Brands
Content Writing
Joined a team of writers to compile well-researched articles about top 20 tech brands across Africa.
Content Creation Course - Instructor
Instructor for a group of young business men and women learning content creation for their businesses from Orifunke Lawal Academy.
Making More Money with Digital Products
An online session that teaches a wide range of audience how to make more money using digital product.
Bleyt
UX copywriting
Assisted in writing the copy for a Fintech brand.
Dojah
SEO Strategy, Content Strategy
A full SEO Strategy for Dojah, a tech brand building Customer authentication infrastructure in Africa
Staying Relevant in a Digital World
Teaching a wide variety of people, both young and old, about the relevance of digital technology.
ErrandsDash
Copywriting, Email Marketing.
UX copy and onboarding email sequence for a logistics brand in USA.
Money Duo
A Cowrywise campaign that fosters the importance of Money Duo, a private savings challenge for couples.
Creating Landing Pages that Convert
A well-researched blog post that explains how to create a landing page that converts well
Choosing the perfect blog topics
A well-researched blog post that explains how to choose great blog topics
Reach out, that’s the first best step.
Let’s discuss what you want to achieve, and see how I can help.
Ayo Buari, Alapere, Lagos State, Nigeria