Objective

Africa Challenger Brands aimed at spotlighting top brands challenging the norm within the tech industry. The goal was not just to showcase these brands, but to also emphasise on the “chain of recurring themes that other brands within the tech ecosystem — as well as those from across traditional sectors looking to build Challenger Brands — can take a cue from.”

My Role

I joined the team as a Content Writer. I worked with a team of Researchers who made all of the data available in their raw format and Editors who proofread, edited and sorted the work. As a content writer, I wrote the stories of the 20 mentioned brands, coupled with a few touches across other brands.