Objective

FactPointer aggregates, sources and sponsors research on fact-checks. Literally, it’s a platform that showcases and brings checked facts closer to the audience who need them. Consider it a news filter platform for people to know what is right or wrong, but doesn’t do the filtering itself. The brand was set to launch on web and across all social media platforms.

My Role

I was the only marketing consultant on this project and created an all-round marketing content and strategy for the brand. My deliverables included a product brief, audience analysis, messaging analysis, social media copy, UX copy revamp, an on-page, off-page and Technical SEO checklist for the brand to work by, a pre-launch and launch strategy and key metrics to track.