The Jolly January campaign is a Cowrywise campaign. Cowrywise promotes a better money culture for Nigerians—savings and investments. The Jolly January campaign is aimed at curbing the wrong money culture during December period. The goal is to allow people to save, without access to it until January.
I wore many hats for this campaign. I managed the project, working hand in hand with the growth team at Cowrywise. I wrote an article to launch this project, created social media creatives and monitored the entire launch across social media platforms and other offline platforms.
The campaign had massive success with over 3 million naira saved within one month.